@AxonAdsManager @AppLovin going like crazy Started at 200 USD per day, doubled budgets every day and results holding strong

I'm about to spend about $1M (more) on AppLovin this month. I'll let you know how it goes. Not shilling. Don't care to shill. Do like media investing. Do like reach and impressions and eyeballs and diversification and measurement.

AppLovin showing promise for one of our brands and starting to show a way to scale and take some pressure off Meta. I think it's the first platform I feel bullish on for the future.

One of the biggest drivers of growth we’ve observed in 2025? AppLovin. Many marketers have asked: “How good is it really?” This case with True Classic offers rare, experiment-backed proof.

I will be honest: I didn't expect much from @AppLovin when a fashion brand tested it. It was ~11% of spend and 2.24 ROAS in the previous month. Result: iROAS = 4.57, pROAS = 1.81, 252% incremental. This is why we test.

AppLovin performing better than Meta on two accounts now. Same spend, greater new customer efficiency coming from AppLovin.

AppLovin is about to eclipse 4% of total budget share. Their share of the pie has grown 7% in 2 months. Things to note: • still in closed beta • eligible brands have ~1mo wait to onboard

Yes, AppLovin is still very much a thing. Here’s what the last 30 days look like across Triple Whale — real data from brands running AppLovin, tracked through the TW Pixel. Let’s talk scale. And performance.

Common trend I see on AppLovin across accounts: - higher CPMs than Meta - higher CTRs - thus, similar CPC to Meta - lower CVR - but higher AOV (usually by 10-15%) Similar cost of traffic as Meta @ higher AOV is how AppLovin has been able to generate strong results.

AppLovin ranked #4 in total spending getting a lot of traction with the bigger brands. A Channel definitely to keep and eye on for Q4.

AppLovin is about to take a much larger spend for an average DTC brand. They've had some major changes in their algo recently that's helped efficiency on a lot of brands to acquire new customers profitably in comparison to what we faced Q1 of this year.

So when AppLovin started picking up steam as an ad channel, Immi wanted to validate its incrementality in the mix through geo-lift testing with us. Here’s what the data showed: - AppLovin drove an 11.3% incremental lift on Shopify - Plus, 7.38% lift on Amazon from halo effects (41% of total incrementality) - iCPA 46% lower when halo effects were included - iROAS 36% higher than other channels in their mix

On platforms like Meta and TikTok, you have to get really good at stopping thumbs in less than 3 seconds. But what if you could guarantee 30+ seconds of undivided attention to tell a full story, backed by powerful algorithmic targeting? This is precisely why we've leaned into AppLovin as a true full-funnel performance channel. It’s a powerful hybrid, pairing the narrative potential of TV with the targeting and measurement of digital.

How do you turn a $10K test budget into $1M in just 30 days? When Q4 sales hit a wall, Miranda didn’t panic. Instead, she diversified beyond Meta, and tested new channels like Pinterest, Snapchat, and AppLovin.

I’ve spent nearly $2M on AppLovin Ads since we onboarded our brand to their platform. They’re opening the floodgates tomorrow to more advertisers Here’s what I’ve learned and tested.

@AxonAdsManager @AppLovin going like crazy Started at 200 USD per day, doubled budgets every day and results holding strong

I'm about to spend about $1M (more) on AppLovin this month. I'll let you know how it goes. Not shilling. Don't care to shill. Do like media investing. Do like reach and impressions and eyeballs and diversification and measurement.

AppLovin showing promise for one of our brands and starting to show a way to scale and take some pressure off Meta. I think it's the first platform I feel bullish on for the future.

One of the biggest drivers of growth we’ve observed in 2025? AppLovin. Many marketers have asked: “How good is it really?” This case with True Classic offers rare, experiment-backed proof.

I will be honest: I didn't expect much from @AppLovin when a fashion brand tested it. It was ~11% of spend and 2.24 ROAS in the previous month. Result: iROAS = 4.57, pROAS = 1.81, 252% incremental. This is why we test.

AppLovin performing better than Meta on two accounts now. Same spend, greater new customer efficiency coming from AppLovin.

AppLovin is about to eclipse 4% of total budget share. Their share of the pie has grown 7% in 2 months. Things to note: • still in closed beta • eligible brands have ~1mo wait to onboard

Yes, AppLovin is still very much a thing. Here’s what the last 30 days look like across Triple Whale — real data from brands running AppLovin, tracked through the TW Pixel. Let’s talk scale. And performance.

Common trend I see on AppLovin across accounts: - higher CPMs than Meta - higher CTRs - thus, similar CPC to Meta - lower CVR - but higher AOV (usually by 10-15%) Similar cost of traffic as Meta @ higher AOV is how AppLovin has been able to generate strong results.

AppLovin ranked #4 in total spending getting a lot of traction with the bigger brands. A Channel definitely to keep and eye on for Q4.

AppLovin is about to take a much larger spend for an average DTC brand. They've had some major changes in their algo recently that's helped efficiency on a lot of brands to acquire new customers profitably in comparison to what we faced Q1 of this year.

So when AppLovin started picking up steam as an ad channel, Immi wanted to validate its incrementality in the mix through geo-lift testing with us. Here’s what the data showed: - AppLovin drove an 11.3% incremental lift on Shopify - Plus, 7.38% lift on Amazon from halo effects (41% of total incrementality) - iCPA 46% lower when halo effects were included - iROAS 36% higher than other channels in their mix

On platforms like Meta and TikTok, you have to get really good at stopping thumbs in less than 3 seconds. But what if you could guarantee 30+ seconds of undivided attention to tell a full story, backed by powerful algorithmic targeting? This is precisely why we've leaned into AppLovin as a true full-funnel performance channel. It’s a powerful hybrid, pairing the narrative potential of TV with the targeting and measurement of digital.

How do you turn a $10K test budget into $1M in just 30 days? When Q4 sales hit a wall, Miranda didn’t panic. Instead, she diversified beyond Meta, and tested new channels like Pinterest, Snapchat, and AppLovin.

I’ve spent nearly $2M on AppLovin Ads since we onboarded our brand to their platform. They’re opening the floodgates tomorrow to more advertisers Here’s what I’ve learned and tested.

@AxonAdsManager @AppLovin going like crazy Started at 200 USD per day, doubled budgets every day and results holding strong

I'm about to spend about $1M (more) on AppLovin this month. I'll let you know how it goes. Not shilling. Don't care to shill. Do like media investing. Do like reach and impressions and eyeballs and diversification and measurement.

AppLovin showing promise for one of our brands and starting to show a way to scale and take some pressure off Meta. I think it's the first platform I feel bullish on for the future.

One of the biggest drivers of growth we’ve observed in 2025? AppLovin. Many marketers have asked: “How good is it really?” This case with True Classic offers rare, experiment-backed proof.

I will be honest: I didn't expect much from @AppLovin when a fashion brand tested it. It was ~11% of spend and 2.24 ROAS in the previous month. Result: iROAS = 4.57, pROAS = 1.81, 252% incremental. This is why we test.

AppLovin performing better than Meta on two accounts now. Same spend, greater new customer efficiency coming from AppLovin.

AppLovin is about to eclipse 4% of total budget share. Their share of the pie has grown 7% in 2 months. Things to note: • still in closed beta • eligible brands have ~1mo wait to onboard

Yes, AppLovin is still very much a thing. Here’s what the last 30 days look like across Triple Whale — real data from brands running AppLovin, tracked through the TW Pixel. Let’s talk scale. And performance.

Common trend I see on AppLovin across accounts: - higher CPMs than Meta - higher CTRs - thus, similar CPC to Meta - lower CVR - but higher AOV (usually by 10-15%) Similar cost of traffic as Meta @ higher AOV is how AppLovin has been able to generate strong results.

AppLovin ranked #4 in total spending getting a lot of traction with the bigger brands. A Channel definitely to keep and eye on for Q4.

AppLovin is about to take a much larger spend for an average DTC brand. They've had some major changes in their algo recently that's helped efficiency on a lot of brands to acquire new customers profitably in comparison to what we faced Q1 of this year.

So when AppLovin started picking up steam as an ad channel, Immi wanted to validate its incrementality in the mix through geo-lift testing with us. Here’s what the data showed: - AppLovin drove an 11.3% incremental lift on Shopify - Plus, 7.38% lift on Amazon from halo effects (41% of total incrementality) - iCPA 46% lower when halo effects were included - iROAS 36% higher than other channels in their mix

On platforms like Meta and TikTok, you have to get really good at stopping thumbs in less than 3 seconds. But what if you could guarantee 30+ seconds of undivided attention to tell a full story, backed by powerful algorithmic targeting? This is precisely why we've leaned into AppLovin as a true full-funnel performance channel. It’s a powerful hybrid, pairing the narrative potential of TV with the targeting and measurement of digital.

How do you turn a $10K test budget into $1M in just 30 days? When Q4 sales hit a wall, Miranda didn’t panic. Instead, she diversified beyond Meta, and tested new channels like Pinterest, Snapchat, and AppLovin.

I’ve spent nearly $2M on AppLovin Ads since we onboarded our brand to their platform. They’re opening the floodgates tomorrow to more advertisers Here’s what I’ve learned and tested.