Success stories
Portland Leather is a leather goods brand that offers high-quality bags, wallets, and accessories handcrafted with full-grain leather from sustainably sourced hides. Since its founding in 2015, Portland Leather has built a strong following by delivering timeless products at honest prices. The company has grown to over $100 million in annual sales and has received more than 300,000 five-star reviews.
Portland Leather has historically focused on social and search ads to drive new customer purchases of its leather products. Looking for more ways to reach new customers, Portland Leather ran ads in mobile games via Axon Ads Manager.
Axon by AppLovin became one of Portland Leather’s top channels for driving purchases among new customers. Using Triple Whale to measure performance within their entire marketing mix, Portland Leather was able to assess Axon’s impact.
From February 21 to May 22, 2025, Axon drove 65% higher ROAS than Portland Leather’s other social digital ads platforms and a New Customer CPA 2% better. In that time period, Axon drove 8,000+ new customer acquisitions.
To validate the distinct value Axon drives, the team used Triple Whale to run a correlation analysis which confirmed that the performance is uncorrelated with other channels, delivering clean, incremental growth by reaching net-new audiences.
Portland Leather’s team set their Axon campaigns up for success by consistently testing new videos and interactive pages, with 40+ videos and 15+ interactive pages live at once.
They tested various video hooks and formats such as “3 reasons why,” “if I could own 1 purse for the rest of my life,” and “how to style this Portland Leather bag.” Videos were up to 47 seconds, taking advantage of Axon ads’ undivided attention to educate shoppers on the value of the products.
AppLovin has become a trusted partner and a major part of our growth strategy. It’s now one of our largest paid sources of new customers. The fact that this performance is validated across third party platforms gives us a lot of confidence in AppLovin as an incremental channel.
Matt Fey, Marketing Director, Portland Leather