Mobile gamers spend a significant amount of their time playing.
70%
of mobile gamers play daily.
56%
of mobile gamers play for at least 1 hour per day.
The mobile gaming audience spans adult age groups and has a balanced gender split. A diverse range of brands can reach their target audience in mobile games.
Mobile gamers tend to be financially secure consumers who regularly shop online for themselves and their families.
70%
make most household purchase decisions - significantly higher than general pop.
70%
feel financially comfortable, indicating discretionary confidence and buying power.
71%
shop online at least weekly, with 77% spending $100 or more.
Mobile game ads create purchase intent and urgency - generating purchase intent and quickly converting interest into action.
63%
have made a purchase from an ad they saw in a mobile game.
Mobile gamers report high satisfaction with the products they buy through in-game ads, driving strong repeat purchase intent.
92%
are satisfied with their purchases.
86%
intend to purchase again.
Download the full Axon x Kantar report for additional insights into the mobile gaming audience.
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