Axon logo
What if your ads delivered these results?

“Every data point said the same thing: Axon is working.”

Colby McDermott

VP of Acquisition, Cozy Earth

Get $5k in ad credit when you spend $5k in 60 days.

Casper
Avocado
DreamCloud
GhostBed
Cariloha
Blissy
Big Blanket Co
Eden Om
Mellow
Casper
Avocado
DreamCloud
GhostBed
Cariloha
Blissy
Big Blanket Co
Eden Om
Mellow

Why brands win on Axon

1 Billion+ potential new customers

Access untapped audiences in mobile gaming, one of the largest consumer channels in the world.

Guaranteed product visibility

Full-screen, interactive ads capture 35 seconds of median view time, ensuring your products are actually seen.

Easy to launch and scale

Axon automatically targets the right user with the ad most likely to convert. No complicated setup.

Start scaling

Get $5K ad credit when you spend $5K in your first 60 days.

Axon in action

Yariv Citron

Yariv Citron

Co-Founder & CMO, MAËLYS

MAËLYS scaled to $200k/day spend within one week of launch

"When we saw Axon's performance exceeding our goals, we didn't hesitate to scale—and Axon delivered. It was exciting to see that increasing spend translated directly into profitable growth at greater scale."

Matt Fey

Matt Fey

Marketing Director, Portland Leather

Portland Leather boosted purchases by 130k+

"Axon is now one of our largest paid sources of new customers. The fact that this performance is validated across third party platforms gives us a lot of confidence in AppLovin as an incremental channel."

John Carter

John Carter

Paid Media Manager, Home Chef

Home Chef makes Axon one of their 3 biggest channels

"Axon was able to absorb budget and scale really quickly. Within a six-month time frame, Axon went from basically a new channel that we were experimenting with to one of our three largest channels in terms of spend. We also recently conducted an incrementality study and have seen really strong incremental results."

Connor Rolain

Connor Rolain

Head of Growth, HexClad

HexClad drove $1M+ incremental revenue in 3 weeks

"We use a very critical eye when evaluating any new addition to our marketing mix to make sure it's driving value we wouldn't get elsewhere. Our incrementality test proved beyond a doubt that Axon is not only driving net-new growth, but doing so far more efficiently than we expected."

Tom Sagi

Tom Sagi

CEO, Plateful

Plateful scaled to $40k+/day spend at a consistent ROAS

"Everything changed for our business when Axon entered the picture. As a bootstrapped business, every ad dollar must drive revenue. Maintaining the same ROAS while scaling from $4k/day to $40k/day was incredible. Axon is, without question, our most important marketing channel."

Margot Sidman

Margot Sidman

Director of Acquisition Marketing, Prose

Prose achieved a 65% lower CPIA with Axon

"We hold our marketing channels to high standards—they need to truly move the needle for our business, not just look good in attribution reports. Our test with Haus confirmed that Axon exceeds that bar, outperforming our goals and driving incremental growth."

Gillian Bell

Gillian Bell

Chief Revenue & Growth Officer, Comfrt

Comfrt sold 400k+ hoodies with Axon

"This past year was transformative for Comfrt. We achieved record-breaking growth, and Axon was instrumental in enabling that scale. Their platform gave us the speed and flexibility to bring hundreds of video assets to market seamlessly, capture millions in incremental revenue, and meet demand we otherwise would have left untapped."

Jared Brody

Jared Brody

EVP Marketing, Resident Home

Resident Home drove thousands of purchases with $1700+ AOV

"I would have bet my job that we wouldn't be able to sell mattresses in mobile games. But we were able to, and I honestly was not expecting the strong results we saw. Axon has kept growing and growing within our media mix, and it's become a core part of our strategy."

Yariv Citron

Yariv Citron

Co-Founder & CMO, MAËLYS

MAËLYS scaled to $200k/day spend within one week of launch

"When we saw Axon's performance exceeding our goals, we didn't hesitate to scale—and Axon delivered. It was exciting to see that increasing spend translated directly into profitable growth at greater scale."

Matt Fey

Matt Fey

Marketing Director, Portland Leather

Portland Leather boosted purchases by 130k+

"Axon is now one of our largest paid sources of new customers. The fact that this performance is validated across third party platforms gives us a lot of confidence in AppLovin as an incremental channel."

John Carter

John Carter

Paid Media Manager, Home Chef

Home Chef makes Axon one of their 3 biggest channels

"Axon was able to absorb budget and scale really quickly. Within a six-month time frame, Axon went from basically a new channel that we were experimenting with to one of our three largest channels in terms of spend. We also recently conducted an incrementality study and have seen really strong incremental results."

Connor Rolain

Connor Rolain

Head of Growth, HexClad

HexClad drove $1M+ incremental revenue in 3 weeks

"We use a very critical eye when evaluating any new addition to our marketing mix to make sure it's driving value we wouldn't get elsewhere. Our incrementality test proved beyond a doubt that Axon is not only driving net-new growth, but doing so far more efficiently than we expected."

Tom Sagi

Tom Sagi

CEO, Plateful

Plateful scaled to $40k+/day spend at a consistent ROAS

"Everything changed for our business when Axon entered the picture. As a bootstrapped business, every ad dollar must drive revenue. Maintaining the same ROAS while scaling from $4k/day to $40k/day was incredible. Axon is, without question, our most important marketing channel."

Margot Sidman

Margot Sidman

Director of Acquisition Marketing, Prose

Prose achieved a 65% lower CPIA with Axon

"We hold our marketing channels to high standards—they need to truly move the needle for our business, not just look good in attribution reports. Our test with Haus confirmed that Axon exceeds that bar, outperforming our goals and driving incremental growth."

Gillian Bell

Gillian Bell

Chief Revenue & Growth Officer, Comfrt

Comfrt sold 400k+ hoodies with Axon

"This past year was transformative for Comfrt. We achieved record-breaking growth, and Axon was instrumental in enabling that scale. Their platform gave us the speed and flexibility to bring hundreds of video assets to market seamlessly, capture millions in incremental revenue, and meet demand we otherwise would have left untapped."

Jared Brody

Jared Brody

EVP Marketing, Resident Home

Resident Home drove thousands of purchases with $1700+ AOV

"I would have bet my job that we wouldn't be able to sell mattresses in mobile games. But we were able to, and I honestly was not expecting the strong results we saw. Axon has kept growing and growing within our media mix, and it's become a core part of our strategy."

Yariv Citron

Yariv Citron

Co-Founder & CMO, MAËLYS

MAËLYS scaled to $200k/day spend within one week of launch

"When we saw Axon's performance exceeding our goals, we didn't hesitate to scale—and Axon delivered. It was exciting to see that increasing spend translated directly into profitable growth at greater scale."

Matt Fey

Matt Fey

Marketing Director, Portland Leather

Portland Leather boosted purchases by 130k+

"Axon is now one of our largest paid sources of new customers. The fact that this performance is validated across third party platforms gives us a lot of confidence in AppLovin as an incremental channel."

John Carter

John Carter

Paid Media Manager, Home Chef

Home Chef makes Axon one of their 3 biggest channels

"Axon was able to absorb budget and scale really quickly. Within a six-month time frame, Axon went from basically a new channel that we were experimenting with to one of our three largest channels in terms of spend. We also recently conducted an incrementality study and have seen really strong incremental results."

Connor Rolain

Connor Rolain

Head of Growth, HexClad

HexClad drove $1M+ incremental revenue in 3 weeks

"We use a very critical eye when evaluating any new addition to our marketing mix to make sure it's driving value we wouldn't get elsewhere. Our incrementality test proved beyond a doubt that Axon is not only driving net-new growth, but doing so far more efficiently than we expected."

Tom Sagi

Tom Sagi

CEO, Plateful

Plateful scaled to $40k+/day spend at a consistent ROAS

"Everything changed for our business when Axon entered the picture. As a bootstrapped business, every ad dollar must drive revenue. Maintaining the same ROAS while scaling from $4k/day to $40k/day was incredible. Axon is, without question, our most important marketing channel."

Margot Sidman

Margot Sidman

Director of Acquisition Marketing, Prose

Prose achieved a 65% lower CPIA with Axon

"We hold our marketing channels to high standards—they need to truly move the needle for our business, not just look good in attribution reports. Our test with Haus confirmed that Axon exceeds that bar, outperforming our goals and driving incremental growth."

Gillian Bell

Gillian Bell

Chief Revenue & Growth Officer, Comfrt

Comfrt sold 400k+ hoodies with Axon

"This past year was transformative for Comfrt. We achieved record-breaking growth, and Axon was instrumental in enabling that scale. Their platform gave us the speed and flexibility to bring hundreds of video assets to market seamlessly, capture millions in incremental revenue, and meet demand we otherwise would have left untapped."

Jared Brody

Jared Brody

EVP Marketing, Resident Home

Resident Home drove thousands of purchases with $1700+ AOV

"I would have bet my job that we wouldn't be able to sell mattresses in mobile games. But we were able to, and I honestly was not expecting the strong results we saw. Axon has kept growing and growing within our media mix, and it's become a core part of our strategy."

A brand-new way to scale

Axon connects advertisers with a massive, untapped audience with highly engaging ads that drive results.

Frequently asked questions
    Where do Axon ads appear?
    Axon ads appear in a variety of top-rated mobile games, such as Subway Surfers, Candy Crush, Sudoku, Solitaire, Words With Friends, and more.
    What is the Axon ad experience?
    Axon ads mainly appear between game levels or are watched voluntarily in exchange for rewards. Each ad includes a full-screen portrait video, an Interactive page, and a dynamic catalog. Ads have a minimum view time of 10 seconds and a median of 35 seconds across the 3 parts.
    What do I need to get started?
    Getting started is easy: install the Axon pixel via the Shopify App Store or Google Tag Manager, set your ROAS or cost per purchase goal and daily budget, and upload your video creatives. Interactive pages you create with our ad generator will appear in your Axon account. Once you launch, Axon automatically targets the right users and optimizes towards your goal.
    Can I target net-new customers?
    Yes. You can choose among three audience strategies - Universal, Prospecting and Discovery - based on your acquisition goals. Prospecting Campaigns focus on converting visitors who haven't purchased yet. Discovery Campaigns optimize for purchases from people who have never interacted with your brand in any way. Both campaigns are ideal if your primary KPI is growing new customers or new customer revenue.
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Get $5K in ad credit

When you spend $5K within your first 60 days.

Need support? Contact us

Axon by AppLovin | AI-powered Advertising Platform