Traditional channels like social are saturated, and most brands are stuck competing for the same users while paying more to reach them. Axon offers a new path. Show your brand to people ready to buy and drive profitable growth through a setup that’s fast, simple, and built to scale.
Today, mobile gaming has grown into a $100B+ industry⁴. AppLovin’s Axon has been a critical engine behind that growth, powering the scale, performance, and breakout success of many of the world’s top games and studios. That same engine is now available to e-commerce brands.
Mobile UA managers have long mastered how to test faster, optimize toward LTV, and scale spend efficiently based on ROAS and payback signals. Mobile games offer massive reach and full-screen moments where users opt in to watch ads for in-game rewards, creating high-attention environments with less competition than social.
This is the performance advantage e-commerce brands can now tap into — so you can reach more buyers, convert faster, and scale profitably.
“This past year was transformative for Comfrt. We achieved record-breaking growth, and Axon was instrumental in enabling that scale. Their platform gave us the speed and flexibility to bring hundreds of video assets to market seamlessly, capture millions in incremental revenue, and meet demand we otherwise would have left untapped.”
Gillian Bell
Chief Revenue & Growth Officer
Axon reaches over 1 billion daily users across top mobile games like Candy Crush, Solitaire, and Words With Friends. Using real-time behavioral signals, it identifies and targets the users most likely to convert.
This audience skews older and female and often drives everyday household purchase decisions. They aren’t endlessly scrolling social feeds. Instead, they show up daily to unwind in the games and apps they trust.
For e-commerce brands, that means access to high-intent buyers outside saturated social channels. By expanding into gaming, you can unlock incremental demand, create stronger shopping intent, and drive more efficient acquisition from an audience others are overlooking.
“Search plays a big role in connecting us with people who are already shopping for a meaningful gift. What’s exciting about working with Axon is that we’re also reaching new audiences—people who may not have been looking, but who feel inspired to send something thoughtful. Being able to target messages outside of Search has made all the difference.”
Megan Fulton
Director of Marketing
Ads run in mobile games during natural breaks in gameplay, when engagement is high and distractions are low. These full-screen ad experiences are skip-delayed and deliver an average of 35 seconds of watch time, giving brands time to communicate value and ensure products are actually seen.
Each ad combines a portrait video, an interactive page, and a Dynamic Catalog featuring personalized product recommendations. Users can click directly to your storefront or website, creating a seamless path to purchase.
Getting started is simple. You can launch with your existing social video assets or use our AI to auto generate ads — strong hooks and captions translate seamlessly into Axon’s formats, reducing the learning curve and accelerating time to launch.
80%
of purchases occur within 1 hour of click⁵
“As marketers, we’re always trying to grab people’s attention, and on social platforms, that window keeps getting shorter. What used to be three seconds is now less than one. With this new medium, it’s completely different. There’s non-skippable content that gives you time to tell your story. You can slow things down and get all the right points across, then you get the end card and the DPA. It’s like getting three ads in one.”
Scott Kramer
VP of Growth
Axon is built to help brands acquire customers and generate revenue that exceeds their ad spend. Whether it’s first-time purchases, subscriptions, or strong ROAS, Axon’s AI continuously optimizes toward the audiences and creatives that drive the strongest results.
Independent measurement tools like Haus and WorkMagic confirm that Axon delivers incremental growth, consistently bringing in net-new customers at an efficient cost. In WorkMagic lift tests, 100% of omnichannel brands saw a halo effect, with an average of 26% of incremental orders occurring outside their online storefronts⁶.
As campaigns run, Axon’s models learn from real conversion outcomes and automatically improve performance over time. Most brands see results within days, with leading advertisers scaling to six-figure daily budgets while staying within their performance targets.
“We scaled from $1k/day to $150k/day in about 45 days. When we started scaling, we were like, this is way too good to be true, something’s broken. But the results were very, very real. It was one of the moments in my career I’ll never forget.”
Bryan Cano
VP of Marketing
Getting started with Axon is simple. No complex setup or long onboarding required.
Axon integrates seamlessly with Shopify, automatically syncing your product catalog and tracking conversions from day one. Install the Axon pixel in just a few clicks via the Shopify App Store or Google Tag Manager, with no code needed.
Upload all your creative assets and set up and launch your first campaign in under an hour. Axon automatically delivers the strongest ads to the users most likely to convert, making it easy to scale what actually drives revenue.
“Axon was able to absorb budget and scale really quickly. Within a six-month time frame, Axon went from basically a new channel that we were experimenting with to one of our three largest channels in terms of spend.”
John Carter
Paid Media Manager
