Forget best practices.
This is a new playbook.

MAËLYS scaled to $200k/day spend within one week of launch

"When we saw Axon's performance exceeding our goals, we didn't hesitate to scale—and Axon delivered. It was exciting to see that increasing spend translated directly into profitable growth at greater scale."

Portland Leather boosted purchases by 130k+

"Axon is now one of our largest paid sources of new customers. The fact that this performance is validated across third party platforms gives us a lot of confidence in AppLovin as an incremental channel."

Home Chef makes Axon one of their 3 biggest channels

"Axon was able to absorb budget and scale really quickly. Within a six-month time frame, Axon went from basically a new channel that we were experimenting with to one of our three largest channels in terms of spend. We also recently conducted an incrementality study and have seen really strong incremental results."

HexClad drove $1M+ incremental revenue in 3 weeks

"We use a very critical eye when evaluating any new addition to our marketing mix to make sure it's driving value we wouldn't get elsewhere. Our incrementality test proved beyond a doubt that Axon is not only driving net-new growth, but doing so far more efficiently than we expected."

Plateful scaled to $40k+/day spend at a consistent ROAS

"Everything changed for our business when Axon entered the picture. As a bootstrapped business, every ad dollar must drive revenue. Maintaining the same ROAS while scaling from $4k/day to $40k/day was incredible. Axon is, without question, our most important marketing channel."

Prose achieved a 65% lower CPIA with Axon

"We hold our marketing channels to high standards—they need to truly move the needle for our business, not just look good in attribution reports. Our test with Haus confirmed that Axon exceeds that bar, outperforming our goals and driving incremental growth."

Comfrt sold 400k+ hoodies with Axon

"This past year was transformative for Comfrt. We achieved record-breaking growth, and Axon was instrumental in enabling that scale. Their platform gave us the speed and flexibility to bring hundreds of video assets to market seamlessly, capture millions in incremental revenue, and meet demand we otherwise would have left untapped."

Resident Home drove thousands of purchases with $1700+ AOV

"I would have bet my job that we wouldn't be able to sell mattresses in mobile games. But we were able to, and I honestly was not expecting the strong results we saw. Axon has kept growing and growing within our media mix, and it's become a core part of our strategy."

MAËLYS scaled to $200k/day spend within one week of launch

"When we saw Axon's performance exceeding our goals, we didn't hesitate to scale—and Axon delivered. It was exciting to see that increasing spend translated directly into profitable growth at greater scale."

Portland Leather boosted purchases by 130k+

"Axon is now one of our largest paid sources of new customers. The fact that this performance is validated across third party platforms gives us a lot of confidence in AppLovin as an incremental channel."

Home Chef makes Axon one of their 3 biggest channels

"Axon was able to absorb budget and scale really quickly. Within a six-month time frame, Axon went from basically a new channel that we were experimenting with to one of our three largest channels in terms of spend. We also recently conducted an incrementality study and have seen really strong incremental results."

HexClad drove $1M+ incremental revenue in 3 weeks

"We use a very critical eye when evaluating any new addition to our marketing mix to make sure it's driving value we wouldn't get elsewhere. Our incrementality test proved beyond a doubt that Axon is not only driving net-new growth, but doing so far more efficiently than we expected."

Plateful scaled to $40k+/day spend at a consistent ROAS

"Everything changed for our business when Axon entered the picture. As a bootstrapped business, every ad dollar must drive revenue. Maintaining the same ROAS while scaling from $4k/day to $40k/day was incredible. Axon is, without question, our most important marketing channel."

Prose achieved a 65% lower CPIA with Axon

"We hold our marketing channels to high standards—they need to truly move the needle for our business, not just look good in attribution reports. Our test with Haus confirmed that Axon exceeds that bar, outperforming our goals and driving incremental growth."

Comfrt sold 400k+ hoodies with Axon

"This past year was transformative for Comfrt. We achieved record-breaking growth, and Axon was instrumental in enabling that scale. Their platform gave us the speed and flexibility to bring hundreds of video assets to market seamlessly, capture millions in incremental revenue, and meet demand we otherwise would have left untapped."

Resident Home drove thousands of purchases with $1700+ AOV

"I would have bet my job that we wouldn't be able to sell mattresses in mobile games. But we were able to, and I honestly was not expecting the strong results we saw. Axon has kept growing and growing within our media mix, and it's become a core part of our strategy."

MAËLYS scaled to $200k/day spend within one week of launch

"When we saw Axon's performance exceeding our goals, we didn't hesitate to scale—and Axon delivered. It was exciting to see that increasing spend translated directly into profitable growth at greater scale."

Portland Leather boosted purchases by 130k+

"Axon is now one of our largest paid sources of new customers. The fact that this performance is validated across third party platforms gives us a lot of confidence in AppLovin as an incremental channel."

Home Chef makes Axon one of their 3 biggest channels

"Axon was able to absorb budget and scale really quickly. Within a six-month time frame, Axon went from basically a new channel that we were experimenting with to one of our three largest channels in terms of spend. We also recently conducted an incrementality study and have seen really strong incremental results."

HexClad drove $1M+ incremental revenue in 3 weeks

"We use a very critical eye when evaluating any new addition to our marketing mix to make sure it's driving value we wouldn't get elsewhere. Our incrementality test proved beyond a doubt that Axon is not only driving net-new growth, but doing so far more efficiently than we expected."

Plateful scaled to $40k+/day spend at a consistent ROAS

"Everything changed for our business when Axon entered the picture. As a bootstrapped business, every ad dollar must drive revenue. Maintaining the same ROAS while scaling from $4k/day to $40k/day was incredible. Axon is, without question, our most important marketing channel."

Prose achieved a 65% lower CPIA with Axon

"We hold our marketing channels to high standards—they need to truly move the needle for our business, not just look good in attribution reports. Our test with Haus confirmed that Axon exceeds that bar, outperforming our goals and driving incremental growth."

Comfrt sold 400k+ hoodies with Axon

"This past year was transformative for Comfrt. We achieved record-breaking growth, and Axon was instrumental in enabling that scale. Their platform gave us the speed and flexibility to bring hundreds of video assets to market seamlessly, capture millions in incremental revenue, and meet demand we otherwise would have left untapped."

Resident Home drove thousands of purchases with $1700+ AOV

"I would have bet my job that we wouldn't be able to sell mattresses in mobile games. But we were able to, and I honestly was not expecting the strong results we saw. Axon has kept growing and growing within our media mix, and it's become a core part of our strategy."